Increase Your Sales

CONSUMER OFFERS. These promotions are designed to increase sales at the point of purchase. Offers directed to consumers include promotions that offer a gift-with-purchase (buy this Cooking Range and receive a set of cookware free), purchase-with-purchase (popular at cosmetic companies: buy this cologne and you can purchase the $50 tote bag for $ 9.99), on-packs or in-packs (Hot Wheels car free in box of cereal), and bounce-back offers (buy this cake mix and receive a Pyrex storage dish free, plus an offer to purchase the rest of the Pyrex storage set at a reduced price)

SALES INCENTIVES. A great way to reward your sales force as well as direct sales efforts to specific products. The case history provided awards points for specific products sold; those points can be redeemed for merchandise specifically selected to appeal to that particular audience. Sales of specific products can be encouraged by manipulating the points awarded for that sale (more points for products you especially want to move; fewer points for low-margin products, etc.).

NON-SALES INCENTIVES. Harder to measure but still a very important audience to motivate: non-sales employees such as Customer Service Representatives, front-line and behind-the-scenes administrative people, telemarketers or production workers. A program designed to reward the success of the team can go a long way toward improving quality and efficiency.

DEALER LOADERS. Programs designed to encourage Dealers to stock up on specific products during specific timeframes. This is particular effective when combined with a consumer or sales incentive to pull the inventory through.

For more information on structuring Sales Incentive programs
please see these related articles:

Creating a Successful Premium Incentive Program - Incentive Performance Council Website

Inspiring your Sales Force - Incentive Performance Council Website