Promote Your Product or Service

PROMOTIONAL PRODUCTS. Resist the temptation to call this marketing strategy "trinkets and trash" - better yet, resist the urge to buy "trash". An item identified with your logo that has real utility and is of good quality (even at low cost), will be appreciated. The best promotional products will serve a couple of purposes: a) keep your name in front of the customer, b) tie into your product's features or benefits, c) reinforce your Brand Message and the quality of your product or service (if you're a Cadillac dealer, you should be giving your customers the top-of-the-line "whatever" that you select: the "Cadillac of coffee mugs", etc.)

MERCHANDISING AIDS CATALOGS. These catalogs are available to Field Sales people as well as Dealers and Distributors. You can leverage your Corporate buying power and control the items offered by producing a printed and/or virtual catalog that contains promotional items identified with your logo. Many items can also bear the Dealer or individual logo as well.

For more information on structuring Sales Incentive programs
please see these related articles:

Promotional Products: Getting Your Message Across - Incentive Performance Council Website