Promotional Products are arguably the most cost-effective advertising medium that you can use. Whether used alone or in conjunction with other marketing strategies, promotional products can be used to reinforce your brand attributes or message, call out product features or otherwise keep your brand or product top-of-mind.
Besides extending your company's brand to your highly targeted audience, promotional products cut through the world of media clutter by drawing attention to a mailing or other communication. Dimensional mail or clever and useful promotional products given away at events have a lasting impact because others see your customer wearing, using or displaying the item -- your walking advertisement with unlimited residual value.
The trade-show season begins again in January. The most effective give-away items will attract prospects to your booth, be something useful that they'll keep around their desk or home, reinforce your brand attributes or key message and most of all - stay within budget! Call us for ideas that will work for you!
Effective Trade-Show give-away items:
Hand sanitizers or lip balm (for those dry trade-show venues)
Flying discs, nerf footballs (flying around the floor)
Custom fortune cookies (delicious and carry a custom "fortune")
Ergonomic tape rule (measuring up....)
Journalbook with custom insert (training/message with function)
Custom dice or playing cards (Vegas show...gambling theme)
Looking for a promotional product for your project or event? Check out our Design Incentives eStore
Successful promotions don't happen by chance: careful planning and coordination with your message, brand attributes and ultimate result in mind is required.
